In a country where the 80% of the workforce is not formally employed, art is playing an important role in reducing the rate of unemployment in Zimbabwe.
The economic conditions in Zimbabwe have created unemployment rates that are so high that experts and analysts cannot agree on the exact figure, with the Government arguing that those in the informal sector should be counted as employed.
The economy of Zimbabwe is now an informal economy with most of the workforce being employed in the informal sector.
The Art Sector has created employment to a number of youths who are not necessarily artists. Apart from the Artists who earn a living through the sale of their artworks and others who have found employment as art vendors and art dealers; other youths are employed as assistants to the sculptors, they assist the sculptors to wash and polish sculptures.
Most of these assistants end up artists themselves, in fact most renowned second generation shona stone sculptors like Dominic Benhura started off as Tapfuma Gutsa’s assistant.
Chitungwiza Art Centre alone has created employment for close to 500 artists and their assistants; with so much potential and given the necessary support, the Art Sector can become Zimbabwe’s economic growth stimulator and a top foreign currency earner. The sector has the capacity to sustain livelihoods for a lot of people. It can be a way out of abject poverty to a number of Zimbabweans.
As AVAC Arts we have created a platform for upcoming and established artists in Zimbabwe to showcase their talents to the world. We are dedicated to promoting African Art and that way, we will contribute towards reducing poverty in Africa.
So every time you buy a work of art from us, you will have played a part towards poverty alleviation and employment creation in Zimbabwe and Africa